Don't Get Caught Out

ADVERTISING - From March 1st marketing communications on websites will be regulated by the Advertising Standards Authority.

From March 1st, the ASA's online remit will be extended to cover marketing communications on businesses own websites and in other non-paid-for space under their control. The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing messages online, including the rules relating to misleading advertising, For more information visit: http://www.cap.org.uk/CAPServices/Digital-remit-advice.aspx