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SEO - Clients often ask us about Search Engine Optimisation (SEO), and of course we always discuss this with any clients who require website development. Understandably, most people tend not to get how SEO works before they talk with us, but understanding the basics of it will substantially affect (and hopefully improve!) the effectiveness of your online presence.

Search Engine Land has produced this fantastic little three minute video clip that explains what it's all about and the things you need to know. So if you aren't sure, sit back relax and click play...

SEO is not something you can simply ask your designer to "make sure they include it". This is something that needs to be ongoing, particularly when it comes to 'reputation' - your consistent record of fresh engaging content.

The use of key words, and writing of copy, really needs to be a collaborative effort. To be effective in doing this, you need to gain an understanding of your markets, your targets and ensure the copy will be effective both in terms of SEO, but equally in terms of promoting your products and selling your business.

Hopefully you now have a more rounded understanding of the basics in SEO. If it has helped you, why not consider sharing this with your friends and colleagues too and help demystify the subject for others as well...